Set serenely above the bustle of the West End, these 82 APARTMENTS are contemporary classics, crafted by renowned British designers Conran & Partners.

The reinvention of Centre Point is true to its enduring spirit of adventure, setting a new standard in service and sophisticated city living through its mould-breaking CLUB & WELLNESS provision.

Think Soho, Fitzrovia, Covent Garden and Bloomsbury — four distinctive, characterful and heritage-filled local NEIGHBOURHOODS within a five-minute walk of Centre Point.

Welcome to the revival of an icon: a DESIGN classic that embodies the spirit of swinging London and stands as a focal point for the creative and cultural heartbeat of this ever-changing city.

Neighbourhood

Think Soho, Fitzrovia, Covent Garden and Bloomsbury — four distinctive, characterful and heritage-filled local NEIGHBOURHOODS within a five-minute walk of Centre Point. For centuries people have been drawn to London — looking not only to make a better living but to live a better life. Centre Point sits at the heart of some of London’s most vibrant areas, from the nightlife of Soho, the leafy squares of Bloomsbury to London’s new foodie destination Fitzrovia.

For centuries people have been drawn to London — looking not only to make a better living but to live a better life. Centre Point sits at the heart of some of London’s most vibrant areas, from the nightlife of Soho, the leafy squares of Bloomsbury to London’s new foodie destination Fitzrovia.

Think Soho, Fitzrovia, Covent Garden and Bloomsbury — four distinctive, characterful and heritage-filled local NEIGHBOURHOODS within a five-minute walk of Centre Point.

At the base of Centre Point itself is St Giles Square, home to Arcade Food Theatre — featuring seven independent kitchens, a coffee and bakery counter, three bars, an outdoor terrace and ‘The Loft’, an incubation-focused mezzanine space. And wherever you want to eat, drink, travel or take in a show, Centre Point’s concierge team stands ready to make all the necessary bookings on your behalf. From its position directly above the all-new Tottenham Court Road tube station — hub of the coming Crossrail service — Centre Point puts all of London on your doorstep and will soon stand less than half an hour’s journey from Heathrow.

Resident recommendations

Maison Bertaux, Greek St
4 MINUTES WALK

The best eclairs in London

In 1871 Monsieur Bertaux, a Communard fleeing from Paris, arrived with an armful of recipes and opened this tiny patisserie and tea room in Greek Street. Maison Bertaux’s pastries have delighted the widest spectrum of Londoners for over 140 years, from Virginia Wolf to Karl Marx, from Alexandra McQueen to Noel Fielding and, of course, the bohemians of Soho.

Machine-A, Brewer St
8 MINUTES WALK

Unique designer pieces that can’t be spotted anywhere else

MACHINE-A is an independent concept store for men and women with exceptional British and international contemporary fashion design as its focus. It is a showcase for London fashion’s energy and optimism, selling only the most interesting and current collections from a blend of standout emerging and established brands.

Café Deco, Store St
9 MINUTES WALK

This is already one of my favourite locals

Cafe Deco is the solo restaurant from ex River Cafe and Rochelle Canteen chef Anna Tobias. For this restaurant, she’s teamed up with the people behind Bermondsey’s much-loved 40 Maltby Street, for this Bloomsbury restaurant (which actually keeps the name from the previous occupant).

Quo Vadis, Dean St
5 MINUTES WALK

Quo Vadis is Soho at its long established best

The restaurants serve seasonal, regional British fare. An exuberant private members’ club meets every requirement from dusk until dawn. Quo Vadis also boasts three handsome private dining rooms, both beautifully appointed and very well attended to.

Noble Rot, Greek St
3 MINUTES WALK

A dining room that transports you back to old school Soho

Noble Rot was founded by Dan Keeling and Mark Andrew. Dan Keeling previously worked in music as managing director of Island Records and head of A&R at Parlophone Records, where he was responsible for signing acts including Coldplay, Bombay Bicycle Club and Lily Allen. Mark Andrew is a Master of Wine. Their original premises can be found at 51 Lamb’s Conduit St, Bloomsbury.

Meraki, Great Titchfield St
14 MINUTES WALK

Star dish is the potato rosti with fried egg and black truffle

Nestled in the heart of Fitzrovia, their Executive Chef, Athinagoras Kostakos, and the team has scoured the length and breadth of Greece’s regions to find the most tantalising ingredients such as Bottarga from Mesologgi, tomatoes from Santorini and butter from Crete.

Paul Smith, Floral St
10 minutes walk

Creaky floorboards, full of charm

The first Paul Smith shop in London and the original template for Paul Smith retail globally, with reclaimed furniture and a dedicated suit room downstairs.

Arros QD, Eastcastle St
7 MINUTES WALK

You’re close enough to feel the heat of the open fires

Quique Dacosta brings the warmth and theatricality of Valencian gastronomy to Fitzrovia, sharing his passion for seasonal rice dishes cooked over wood fires and served in dramatic surroundings. Discover the evolution of paella with a masterful modernist twist.