The Neighbourhood

Living up to its name, Centre Point presides over the cultural heart of London, at the epicentre of one of the city’s most exhilarating new districts.

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A New Centre for London

Look to the distant horizon north, south, east and west and you can trace the richly storied streets of London back to the very base of Centre Point.

There St Giles Square revels in the generous public space it has somehow conjured up right in the heart of the city. The capital’s newest cultural destination, it is flanked by four of its oldest: literary Bloomsbury, bohemian Fitzrovia, theatrical Covent Garden and legendary Soho. And all of it at your feet.

In contrast to Bloomsbury, Covent Garden and Soho, the name Fitzrovia – the district to the north‑west of Centre Point – is little known to the outside world. But to those familiar with its distinctive personality, it isperhaps the area with the best claim to call itself a London village.

Around 800 years ago, the area now known as Covent Garden was owned by Benedictine monks, its orchards, meadows and farmland hidden from view by a curtain of walls. Today, that curtain has been raised to reveal a glittering land of theatre, entertainment, trade and song.

Leafy, cultured and urbane, Bloomsbury – to the north‑east of Centre Point – is characterised by the refined serenity of its garden squares and the intellectual energy of its streets. Teeming with museums, universities and literary links, it retains a kind of village feel, thanks to its thriving community of independent retailers, cafes and restaurants.

The district of Soho has long been one of the touchstones of British culture – an exuberant, anarchic, defiant cauldron of colour, style, race, sexuality, creativity and community. All life is here – by day and by night.

Explore the Neighbourhood

Situated in the cultural centre of London, Centre Point is surrounded by the city’s leading restaurants, theatres, shops and galleries. With the arrival of Crossrail in 2021, residents will have direct access to the rest of London, including Canary Wharf and Heathrow Airport.

Boasting the most Michelin starred restaurants in London, the West End is home to 30 museums and galleries, Europe’s most famous shopping districts and 40 theatres including the Royal Opera House.

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