The West End Resident
Kirk Truman

Tokyobike in Fitzrovia

Tokyobike was founded in the tranquil Tokyo suburb of Yanaka in 2002, and there are now a dozen stores across the world. In 2012, they opened their first London shop (in Shoreditch), and by 2015 they arrived in Fitzrovia.

Photo of man sitting on bench with bicycle

Both addresses have workshops attached. It is of course no coincidence that the company should choose Fitzrovia for their second store, since the many PR and advertising agencies, architecture and design firms now located in the neighbourhood are just the sort of folk who are Tokyobike’s core market.


The basic Tokyobike model is sleek and relatively compact, thanks both to the frame design and the wheels, which are slightly smaller than one would usually find on a bicycle of this type. The smaller wheels also improve acceleration and manoeuvrability — particularly useful in London’s narrow city streets where there can sometimes be much stopping and starting — not to mention making the bike easier to store at home or the office. Of course, its worth also mentioning that they look damn right beautiful.

This article was written by Kirk Truman on May 24, 2018
Photo credit: Kirk Truman

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