51 Lamb’s Conduit Street, October 2015: The Rugby School Estate grants the lease of the same handsome townhouse to Messrs Andrew and Keeling, vinters and restaurateurs. Noble Rot joins the Bloomsbury neighbourhood.
Noble Rot magazine launched in 2013 backed by a motley crew of Kickstarter donors, from expert winos to Popbitch. Now fully fledged, the magazine is blessed with golden contributors, with Marina O’Loughlin, Giles Coren, Francis Ford Coppola and former Beastie Boy, Mike D. But it’s not been an easy ride; contacts don’t hang like apples on the tree of knowledge.
About the restaurant hangs framed back-issues of Noble Rot. On one cover; a bulldog chews a bottle of Veuve Clicquot. It’s an issue that pitched English sparkling wine against Champagne in a garrulous blind tasting (the bulldog won). Magazine to restaurant; it was never the plan to open a wine bar or a restaurant. Founders Andrew and Keeling suspected that if they threw their own doors open, people might come running to dine. After searching for Nobel Rot’s temporal home, Lamb’s Conduit Street struck a chord. After sending the owner some copies of their magazine in an Uber, three weeks later they had the keys and opened their doors.