It captures everything people love about the area: the literary history – Ted Hughes and Sylvia Plath’s wedding night residence is just across the street – and the melting pot community feel of the area. As Maggie puts it: “We are in the middle of a complete social mix”. She clearly cherishes the community spirit, telling me that “it’s rather lovely being in with other independent traders who have been long established.” Maggie is an active member of this community; her Instagram account is full of photos of her fellow local businesses and archival images of the area that she has sourced and shared in an effort to continue the legacy of Bloomsbury and to celebrate its history. Given her involvement, it’s no surprise that she is fondly referred to by many as the “Queen of Lamb’s Conduit”; such is her presence within the village-like community. “You wonder why, over time, so many creative people gravitated to this area. From the original Bloomsbury Group, back to Charles Dickens, and even earlier, Thomas Coram. All of these guys, Handel even – Messiah was performed just down the road – or Jacob Epstein’s studio on Lamb’s Conduit Street. All of these people who came to live and work here.”
Part of the reason people continue to visit, live, and work in Bloomsbury is because that history is still palpable in the streets and buildings, and independent businesses with unique personalities are a huge part of that. As Maggie writes on her website: “Bloomsbury is still at the forefront of artistic and cultural innovation – it’s as vibrant, dynamic and creative as it has ever been.” Although the area has seen some necessary improvements over the years, it has maintained its individuality. She observes that “the area has probably become a bit grander, a bit smarter, but it hasn’t become sterile as has happened to large swathes of London. We haven’t become anaesthetised. It still has its rough edges.”
The designers and accessories that Maggie sells in the shop have all passed under her discerning eye. Much like that first Ferrandis necklace, all of the jewellery “has to fulfil a criteria which is ‘do I like it?’ and I’ll go with that gut instinct. I think once you start analysing and over-analysing you get horribly lost.” When you enter the shop you are struck by how colourful it is, with collections sitting in colour co-ordinated displays to create a rainbow effect in the brightly lit space. The shop is narrow and packed full of treasures, from gem-encrusted bug pendants to Missoni-esque Italian teddy bears, to the special edition poetry books from Faber & Faber, with equally colourful covers, celebrating some of our best-loved poets. Maggie believes she works “with some of the best in the world,” a statement that is difficult to refute when you step inside and are greeted by the vast collection of eye-catching jewels.
Maggie has cultivated a space both for fans of costume jewellery or followers of specific designers and for passers-by stumbling upon a new discovery. Aside from branching out into the online marketplace 7 years ago there are no plans for physical expansion on the cards. As Maggie puts it; “I’m very happy with what I have here. I think that kind of organic growth is fine but I have no ambition to conquer the world. If I was starting out in my 20s I might have a different outlook, but I prefer to be in control of what I do and I think that if you do expand you have to sacrifice that – it does become diluted and it does become somebody else’s vision.” Luckily for those of us who have discovered Maggie Owen London, then, it looks set to remain the jewel in Bloomsbury’s crown.