February and September. Left and right outside 180 Strand’s The Store X and across the capital are street photographers darting and rushing about to earn their shots amid the street wars. There are Central Saint Martins students, familiar faces from the mens and womenswear scenes and queues around the block for each and every show full of hopefuls waiting to get a glimpse of the next seasons designs. This bi-yearly event has become an integral part of the fabric of London’s fashion DNA.
Walking about the showrooms inside The Store X are a range of collections on display from new, up and coming designers, and a few established labels we already know such as WANT Les Essentials and Black Eyewear. Rubbing shoulders with designers are the buyers of every major department store in the London, Paris, New York and Milan that you can possibly think of, eyeing the latest talent to house within their retail environments.
This year, a series of closely guarded presentation as part of London Fashion Week took place here in the heart of the capital 32 stories above ground in our very own Centre Point. The secret is out; Temperley’s own Summer 19’ show was hosted in our 32nd-floor apartment. Founded by Alice Temperley in 2000, her eponymous label is epitomised by modern bohemianism with a confident, feminine and effortless attitude while staying true to its British Heritage. Showcased to the backdrop of London’s skyline, it was a thrill for Centre Point to be a part of this years presentation. Also hosted in the capital was none other than Victoria Beckham’s first show at LFW, and the much hyped Burberry London presentation where the newly unveiled branding for the quintessential British label went on show before the press for the very first time. All of the designers chose each location for its unique setting to showcase their brand, with Burberry showing at an old post office next to the new U.S. Embassy and Victoria Beckham showing at Mayfair’s Galerie Thaddeus Ropac. Centre Point made for a fitting location for Temperley, adored by those in attendance.