It’s safe to say that Joshua Kane has been on many radars for a while now. People from all walks of life seem to mention his name at every opportunity. Joshua Kane relocated from his roots in Spitalfields to Fitzrovia at the end of 2016.
This rising star and designer is trained in bespoke tailoring. He dresses the stars and is now part of the Fitzrovia scene, having opened his new flagship store at 68 Great Portland Street, on the corner with Little Titchfield Street. ‘Blood, sweat and shears’ is his motto, and the underlying philosophy that has guided his journey to establishing his own eponymous label.
Taking a stroll around his store, you note stylish ready-to-wear suits, leather jackets, coats, shirts and shoes for men & women all artfully arranged for maximum impact. The mannequins by the door and the spotlights that glare down from the ceiling make it feel like a show at London Fashion Week. In an area once home to London’s traditional rag trade, his store is a new breed of retail space. Joshua, ever a perfectionist, has nailed it.
“As a teenager, I was a semi-professional football, I skateboarded every day, and I loved sports. At that age, people start to think about what they want to wear and start going out to buy clothes,” Joshua says. “I remember the first time I went out looking in shops at things that I wanted to wear, and everything I tried on I never liked for a number of reasons. It’d be too long, or I wouldn’t like the colour, the cut or the feel. At this point, I really didn’t know what any of this meant, but I knew I wanted to do it differently. I’d spent my childhood making things such as toys and models, and then I turned to clothes. I’d buy things and try to alter them – making simple adjustments, gluing things and ripping things. I did whatever I could to make it more like something I wanted to be wearing. At school, in my fine art course, I had a fashion module. Like any young football-playing lad, I sneered at it at the time; though as soon as I started doing it, from a product and functionality perspective, I just fell in love with it. This was the beginning of me making things that I could wear every single day.”