Fitzrovia is the last piece of Central London to make itself heard. Where is Fitzrovia? The centre of it all. The answer is this sort of no-mans-land between Euston Road to the north, and Oxford Street to the south. Little did we know that Fitzrovia could be such new blood, when its spirit is really so old.
Bordered in by Tottenham Court Road, Euston Road, Portland Place and Oxford Street, Fitzrovia is well defined by two of its central veins; Charlotte Street and Great Titchfield Street. It was on Charlotte Street where writers such as Dylan Thomas, George Orwell and Nina Hamnett sipped at the Fitzroy Tavern during the 1940s, and on Great Titchfield Street where the rag trade had flourished. Its founders are long dead, but their spirits are undying even in modern-day Fitzrovia.
Today, this inner city village has emerged as a thriving residential and commercial district. Home to a diverse mix of artists and writers, its creativity still rushes through its roots from street to street, which are lined with purposeful and intriguing stores from an amass of leading coffee houses, to the occasional button shop and a Japanese bicycle retailer. They say on Charlotte Street you can find almost any cuisine in the world where you’ll find famed Taiwanese restaurant Bao within yards of the Charlotte Street Hotel. Metres from the diligent shopfronts of Oxford Street but far away enough to have its own distinct identity, Fitzrovia is raging new blood, inventive and independent.