The Guardian
Rowan Moore

Centre Point and the Hoover building review – from beasts to beauties

Denounced as vulgar when they were built, these newly desirable London landmarks have been reborn as luxury flats boasting distinctive dimensions as well as chequered pasts.


“With Britain’s entry into the EEC,” barked an early 1970s advert, “Centre Point, London, offers an unrivalled opportunity to organisations with imagination to occupy this spectacular office complex.” How times change. Now, with Britain’s impending exit from the EU, the same building offers an unrivalled opportunity for individuals wishing to spend £1.8m on a one-bedroom flat or £55m on a penthouse, the first of whom have been gradually moving in since last Christmas. A Crossrail station at its base will whisk owners from Tottenham Court Road to Heathrow airport in 28 minutes and thence to the new global opportunities promised by Brexiters.

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